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September 10, 2025September 10, 2025

PENLER Surpasses $1B Capital Milestone, Accelerates Growth Across the Sunbelt

Trace Midtown. Image courtesy of Zach Rolen, Rolen Image.

Multifamily Investment Firm Expands Portfolio with Three Acquisitions, Two Developments and Six New Hires

ATLANTA — Sept. 10, 2025 — PENLER, an Atlanta-based multifamily real estate investment and development firm, is expanding its footprint across the Sunbelt. This growth is highlighted by a major capital milestone, extensive acquisition and development activity, and the strategic growth of its experienced team.

In the past six months, PENLER’s portfolio increased to nearly $1 billion with the acquisition of three properties and initiation of two new development projects. The firm’s total transaction volume now exceeds $1.64 billion, including six successful dispositions totaling more than $430 million.

“These investments reflect our continued commitment to thoughtful expansion in high-growth Sunbelt markets,” said Brian Metzler, managing partner at PENLER. “Eclipsing the $1 billion mark in just six years is a testament to the strength of our platform, the conviction of our capital partners and the talent of our dedicated team. We are optimistic operations and capital flows will improve and see tremendous opportunity ahead.”

January 28, 2025January 28, 2025

PENLER Acquires The Tomlin: A Premier Residential Community in Snellville’s Transformative Grove at Towne Center

In October 2024, PENLER completed the acquisition of The Tomlin, a 288-unit wrap style apartment complex at 2250 Oak Road, Snellville, GA 30078. The Property provides a vibrant and well-rounded lifestyle, featuring a 24-hour fitness center, co-working space and conference room, a saltwater pool with sundeck and cabanas, and a stunning 2nd-floor terrace with patio seating.

December 20, 2022January 28, 2025

PENLER Announces Sale of Luxury Sarasota Multifamily Community

PENLER acquired, renovated, and sold Tradition at Palm Aire in booming Manatee County, Florida in just under two years, selling to Atlanta-based RangeWater Real Estate

Atlanta (October 2022) – PENLER, an Atlanta-based multifamily real estate investment platform, has announced the sale of Tradition at Palm Aire, a 248-unit, luxury multifamily community near Palm Aire Country Club in the high-growth Sarasota, Florida market.

PENLER acquired the Class A multifamily community in September 2020 and launched a comprehensive repositioning of the property, expanding the amenity footprint with a complete clubhouse overhaul, improvements to units and an exterior facelift, creating a classic design matched with new, modern amenities.

Anticipating a five-year hold, PENLER instead experienced 34 percent growth on in-place lease rates as the Sarasota-Bradenton multifamily market saw unprecedented growth during the COVID-19 pandemic and the extensive renovations were well received by the market’s tenants. PENLER sold the property just under two years after the acquisition.

June 24, 2022June 24, 2022

PENLER Announces Sale of Upscale Gallatin, TN Multifamily Development, Marking Another Successful Sale for Growing Firm

PENLER built, leased, and sold The Parkstone luxury community in less than two years, selling to Richmond, Va.-based Weinstein Properties

Atlanta (June 2022) – PENLER, an Atlanta-based multifamily real estate investment platform, recently closed on the sale of The Parkstone, its second luxury apartment community, a unique 240-unit, townhome-style community in the upscale Nashville, Tennessee suburb of Gallatin.

PENLER closed on the 16.5-acre property in July of 2020, developed the luxury apartment community with a two-story direct private entry design, welcomed its first residents in January of this year and sold the project fully leased on June 15.

September 17, 2021September 17, 2021

PENLER’s First Roundtrip Paves the Way for Accelerated Growth

Atlanta (September 2021) – PENLER, an Atlanta-based multifamily real estate investment platform, recently sold its first 240-unit development project to a Florida-based real estate investment firm. PENLER also recently hired three new employees to help manage its rapid growth.

The sale of The Parker in Dawsonville, Georgia closed Wed. Sept. 1. The buyer, Advenir, LLC, is a vertically integrated, Miami-based real estate company with 14,000+ units throughout the Sunbelt region.

April 6, 2021April 6, 2021

PENLER Developing Luxury Apartments in Orlando Area

Atlanta, Ga./Clermont, Fla. (March 2021) – PENLER, an Atlanta-based multifamily real estate operating platform, is building a 288-unit luxury apartment community in Clermont, an affluent west Orlando suburb.

“It’s significant in many ways,” said Managing Partner Brian Metzler. “It’s the first new apartment community to break ground in Clermont since a moratorium on apartment construction was lifted. It’s also the area’s first multifamily community with direct access to the South Lake Trail. This development is momentous for PENLER in that it marks our sixth new market since we founded the firm two years ago.”

January 13, 2021January 13, 2021

PENLER Building Luxury Apartments in South Tampa

Atlanta, GA/Tampa, FL. (January 11, 2021) – PENLER, an Atlanta-based multifamily real estate operating platform, is building a new 205-unit apartment community in South Tampa. The gated community, which is PENLER’s third development, sits in the Westshore Marina District, 6 miles south of Hyde Park and within 15 minutes of Tampa’s three largest employment centers. Construction will begin immediately. The first apartment homes will be available in the early Summer of 2022.

“We are thrilled with the opportunity to bring this high-quality project to an infill South Tampa location. We are developing 2 and 3 story buildings across nearly 11 acres and were able to site plan around a dozen large live oaks, with a design containing nearly 40% open space,” said Managing Partner Brian Metzler.

September 18, 2020September 18, 2020

PENLER Acquires Sarasota Luxury Multifamily Community

Atlanta/Sarasota, Fla. (September 2020) – Multifamily real estate investment platform PENLER has acquired Tradition at Palm Aire, a 248-unit apartment community in Sarasota, Florida. The firm will soon begin a $5 million renovation program including a comprehensive overhaul of the clubhouse and fitness center, landscape improvements, new exterior paint and significant upgrades to all of the apartment unit interiors.

“This asset fits perfectly with our strategy of acquiring high-quality properties that are undervalued due to temporary market conditions and can be enhanced through customized repositioning strategies,” said PENLER Managing Partner Graham Carpenter.

The community offers proximity to I-75, a striking setting within the Palm Aire Country Club community and offers a resort–like feeling of seclusion. The Class A apartment community is located on University Parkway, blocks from a new Whole Foods Market and the recently redeveloped Mall at University Town Center (UTC). Tradition also offers easy access to the downtown business district and its galleries, theaters, restaurants and shops.

July 17, 2020August 27, 2020

PENLER Launches New Development, Adds John Ladson as Partner

Atlanta/Gallatin, Tenn. (July 27, 2020) – Multifamily real estate investment platform PENLER has broken ground on its second multifamily community. It also added John Ladson – a 20-year veteran of multifamily development – as a partner to oversee its new developments.

New Development

Construction begins this month on a two-story, 240-unit garden-style community in the upscale Nashville, Tennessee suburb of Gallatin. Each apartment has a direct private entry, which means residents enter their residences without having to use a hallway or breezeway. This creates a townhome feel and blends the community with the high-end residential housing nearby. Its location on Nashville’s northern bypass gives residents easy access to major employers and several nearby shopping options.

The gated community will include a 24-hour fitness club with cardio and yoga functionalities, a resort-style pool, a fire pit, gas grills, a playground, club lounge space and package lockers. The apartments have open floor plans, energy-efficient stainless steel kitchen appliances, granite countertops, 9-foot ceilings, wood-grain plank flooring, ceiling fans and washer/dryers. The community is scheduled to welcome its first residents in the fall of 2021.

December 10, 2019January 13, 2021

PENLER to Build The Parker in Dawsonville

Atlanta (Nov. 25, 2019) – PENLER, an Atlanta-based multifamily real estate investment platform, is announcing the construction start of its first development – The Parker in Dawsonville, Georgia.

“Our strategy is to enter suburban markets with little new supply, great demographics, good schools, proximity to retail and employment centers and deliver first class multifamily rental communities,” said Managing Partner Brian Metzler. “We will build cost-effectively and deliver a luxury product with high-end unit finishes and an impressive amenity packages at rents attainable to a large portion of households in the area.”

The development will utilize only a portion of the site, a flat meadow sitting alongside Thompson Creek and a heavily forested hillside, leaving over half of the large 40-acre site undisturbed. The two-story gated community will have 240 one-, two- and three-bedroom apartments. Amenities will feature a centrally located 1.3-acre great lawn and resident gathering area as well as a large resort-style pool with sundeck and grilling areas, a dog park and walking trails. The clubhouse will feature a 24-hour fitness center, cyber café and activity areas. The apartments are direct entry, which means residents will walk directly into their apartments without stairwells or corridors, creating a townhome feel and blending in with the high-end residential housing nearby.

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